Your company may be small, but you are mighty. You have the ideas, the products, the people and the bit between your teeth. You are going places…but how do you grab attention and really make an audience take note? One of the first challenges is recognising that you want that attention – you have made the first leap, from product to placement. Without getting the company name, the personality, the brand and all the wonderful messages about what you can deliver, then selling wi

When things go wrong are you ready to respond? As global events in the news clearly show, the media rules and the old playbooks are being torn up. The press and media are changing, but are you? Is your message evolving and the means of delivering it actually fit for purpose? Whatever your business, no-one is immune from this change, and we all need to react positively. This is about finding the ways of managing and responding to the challenges of protecting and safeguarding r

It can be hard if you don't get the media coverage you crave - learn to deal with knock backs, to shape better responses and to lessen t