When things go wrong are you ready to respond? As global events in the news clearly show, the media rules and the old playbooks are being torn up. The press and media are changing, but are you? Is your message evolving and the means of delivering it actually fit for purpose? Whatever your business, no-one is immune from this change, and we all need to react positively. This is about finding the ways of managing and responding to the challenges of protecting and safeguarding r